Business Copywriter - Write it down!

Write it down!

As well as spending our days writing about the delights of the aerospace sector, corporate law or enticing graduates to sign their lives away, some of us at Wordsworks Towers like to pen a bit of fiction too.The problem is, ideas come at you at all times of the day and night. Often you get the most fantastic ideas when you are in the most random places. Great ideas, even, that are then lost in to the oblivion that is your mind.

The other night, I had a fantastic dream and woke up reeling from it. It was so fantastic I knew it might lead to some impressive story writing project yet to be defined. Alas,I didn’t write it down and now it’s gone! Never to return again.

What I learnt from this maddening experience is that you really should write your ideas down. Creative or not it really is no matter. Your brain only has so much temporary information it can store at any one time and given that working life can be hectic there’s absolutely no chance of us remembering everything we want to.

So in the name of great ideas that are wasted on brains that act like a sieve, buy yourself a notebook or get using your notes on your mobile and make sure that wherever you are, whatever you are doing, that if a good idea for a story, feature or news item brightens up your imagination you have no excuse for letting it slip away.

June word of month

Archived in the category: Word of the month

Posted by: Gareth Chadwick on Saturday, June 6, 2009 - 0 Comments

How about this:

Humdudgeon - An imaginary illness

The urban dictionary actually gives a few definitions.

1) A person down on his/her luck

2) A grumpy simpleton

3) Someone who sits in the corner of parties angrily eyeing guests, or pervertedly leering at the young female guests

4) Someone who sits in the corner at a party POKING other guests as they walk by…usually with a drink in their hands.

‘Oh my goodness, what a humdudgeon you’ve met there.’

‘That hundudgeon really rubs me up the wrong way.’

Archived in the category: General musings, Write words

Posted by: Gareth Chadwick on Sunday, June 21, 2009 - 0 Comments

Copy Writing Agency - Wordsworks Followers of Fashion

Followers of fashion

It’s funny how certain words or phrases become fashionable. I’m not talking about obvious mots du jour like groovy or wicked, but more discrete verbal fashions. Iteration, last month’s word of the month, for example, seems to have been popping up all over the place in the last few months, as people presumably try and find a more high falutin’ way of saying version.

Take fit for purpose. Ever since John Reid, then Home Secretary, condemned the immigration service as ‘not fit for purpose‘, it’s become a phrase of choice for everyone from politicians to small business owners. A quick Google throws up, among millions, Sequence diagramming that’s fit for purpose and a cover sheet for small guest accommodation businesses to use as checklist when applying to be ‘Fit For Purpose’. We’ve even received press releases about ‘fit for purpose compost’.

Now, we’re all for rediscovering new words and improving our vocabularies, but it does become a bit annoying (not to say cliched) when everyone suddenly starts using the same phrases. Not to mention that there are numerous single words that could make the same point more concisely and just as, if not more, clearly.

Spoonfed is the longest word with its letters arranged in reverse alphabetical order.

Archived in the category: General musings, Writing tips
Posted by: Gareth Chadwick on Friday, May 30, 2008

Copy Writing Agency Wordsworks has a New Writer

Wordsworks Has a New Writer

Copy-writing agency Wordsworks has taken on a new writer following a busy summer, bringing its team up to four.

Stockport-based Wordsworks has employed Catherine Dolman as a copywriter to help look after the company’s growing client list. Catherine is a former freelance copywriter and has spent the last four months writing the content for the NUS’ new website.

Said Catherine, “it’s a great opportunity for me to apply my skills and experience as a freelance copywriter to a wide range of clients. I’m looking forward to helping firms in different sectors communicate their message in the clearest, most engaging way possible.”

Wordsworks is a specialist copy writing consultancy, with a particular focus on copywriting for the professional services, environmental and larger corporate sectors.

It was set up by journalist Gareth Chadwick in 2003 to provide outsourced copywriting and copy-editing services to businesses. Typical projects include copywriting for firm brochures, web sites, case studies, recruitment brochures, client newsletters, reports, and in-house magazines.
Explained Gareth: “companies need to communicate their expertise and their brand in a way that reinforces their credibility, not detracts from it. So much written material is badly written and poorly presented. It’s not so bad it goes straight into the bin, but it’s the missed opportunity that it represents.”

Wordsworks’ copywriting client list includes KPMG, Savills plc, Baker & McKenzie, JP Morgan, the Northwest Regional Development Agency, 3i corporate finance, Addleshaw Goddard, The College of Law, Newcastle Hospitals NHS Trust, Ince & Co, Cobbetts and TLT Solicitors.

Prior to setting up Wordsworks, Gareth was a journalist specialising in small business and professional services. His credits include The Times, The Sunday Times, The Independent, Manchester Evening News and Growing Business magazine.

For further information, please contact:
Gareth Chadwick
Wordsworks
Tel: 0161 443 4135
Email: gareth.chadwick@wordsworks.co.uk
http://www.wordsworks.co.uk/

January's 'Word of the Month' - Spoken like a President Article

Copywriting Agency

Copywriting Agency

Wordsworks is a copywriting agency. We help organisations harness the power of words to improve their business. We work with design and marketing agencies looking for words for specific projects, or we work directly with businesses looking to improve the quality and clarity of their written material.

Wherever you need words, think of wordsworks. We can usually help. We use words effectively and efficiently to inform, advise, educate and persuade. Some of the recent projects for which we’ve provided the words include: case studies, web sites, blogs, annual reports, in-house publications, client newsletters, marketing material, speeches and ghost writing for senior management. Whatever the project, we’ll give you well-written, engaging and interesting copy.

For further information, please contact:
Gareth Chadwick
Wordsworks
http://www.wordsworks.co.uk/
Tel: 0161 443 4135
Email: gareth.chadwick@wordsworks.co.uk

Wordsworks is a specialist writing consultancy, with a particular focus on the professional services, enterprise and environmental sectors.

The business was set up by former journalist Gareth Chadwick in 2003 to provide outsourced writing and editing services. Typical projects include firm brochures, websites, case studies, blogs, recruitment brochures, client newsletters, reports and in-house magazines.

Wordsworks’ client list includes The College of Law, Ince & Co, Foresight Venture Partners, Addleshaw Goddard, UK Centre for Environmental and Economic Development, TLT Solicitors, Northwest Regional Development Agency and The Independent.

Prior to setting up Wordsworks, Gareth was a journalist specialising in business and professional services. His credits include The Times, The Sunday Times, The Independent, The Lawyer, Legal Director and Managing Partner magazine.

For further information, please contact:
Gareth Chadwick
Wordsworks
http://www.wordsworks.co.uk/
Tel: 0161 443 4135
Email: gareth.chadwick@wordsworks.co.uk